WHAT THE PEOPLE SAY
“The content was spot on, and you met us wherever we were knowledge-wise. I’m looking forward to learning more with you. Thank you for providing such a useful class.”
"SEO had been presented to me as some mysterious, laborious thing. Terms got thrown at me, but I couldn't get my hands around what exactly it all meant. This workshop not only broke it down for a not-so-technical person, it provided resources that took out the mystery and made it approachable. Barb and Paul showed that SEO is something I can handle."
“For my money, I thought it was excellent. It seemed perfect for the small business person or start-up entrepreneur looking to improve their web traffic and visibility.”
“Provided an excellent overview of SEO, and countless tips/tricks for improving our SEO.”
“The content was spot on, and you met us wherever we were knowledge-wise. I’m looking forward to learning more with you. Thank you for providing such a useful class.”
"SEO had been presented to me as some mysterious, laborious thing. Terms got thrown at me, but I couldn't get my hands around what exactly it all meant. This workshop not only broke it down for a not-so-technical person, it provided resources that took out the mystery and made it approachable. Barb and Paul showed that SEO is something I can handle."
“For my money, I thought it was excellent. It seemed perfect for the small business person or start-up entrepreneur looking to improve their web traffic and visibility.”
“Provided an excellent overview of SEO, and countless tips/tricks for improving our SEO.”
SEO, COMING TO YOU LIVE!
Snap is offering SEO workshops and personalized training in partnership with the amazing Paul Jahn of Local MN. We had our first workshop on 1/24/12 to rave reviews! Check it on the Snap blog.We started these workshops because of repeated requests for training. Our mission in life is to make SEO understandable, applicable and ethical for people who want to learn it for themselves and their clients.
UPCOMING WORKSHOPS & TRAINING
The SEO 1.0 class is our intro-level overview class for people who've heard of SEO, maybe know a few things, but need to get up to speed. If you have advanced knowledge or have taken our 1.0 class you can sign up for our "deeper dive" classes. Contact me for details on personalized on-site training.SEO 1.0: GET READY FOR SEO SCHOOL!
Paul Jahn and Barb Prindle will lay out the current best practices of SEO. By the end of the session you’ll have a solid understanding of current global and local search strategies, some tangible steps you can take to boost your rankings or assist your clients, and the satisfaction of knowing exactly what in the world people are talking about when they talk search.
TOPICS
1. Optimizing for Google local (Place Pages) and Google global results: The nitty gritty of on-page and off-page SEO.
2. PPC advertising: How it effects search, knowing when to use it, knowing when to run.
3. Google analytics: No search stategy is complete without this amazing tool! Get to know your analytics.
4. Social media: Leveraging Facebook, Twitter and the rest of the bunch to boost search listings.
Paul Jahn
Paul served as the senior Search Engine Marketing consultant at MN company Thompson Reuters, SEM Analyst for the Globe Education Network, and Internet Marketing Manager at Aware Web Solutions. He is the founder and owner of LocalMN Interactive. Here's what Paul has to say about our seminar.
Barb Prindle
Is a content writer who cut her teeth writing for Target, Best Buy and others. She is the owner of Snap Communications, and most of the time can be found discussing the importance of good content – for search as well as all of our sanity.
SEO 1.1 DEEPER DIVE CLASSES
Google analytics: We love analytics! In this class we'll delve into how to set it up and how to use each tasty feature. By the end you'll know how to track, interpret, and create reports for clients. Hands-on exercises and plenty of question time.
Keyword research: The building block of SEO, we'll show you how to do it from setting up your document to culling and spit-shining your keywords. You never know when a client is going to ask to see your kw research! After this, you'll be ready.
SEO tools: There's an incredible amount of free resources and tools out there for your SEO work. We'll give you an overview of both the free and paid tools, an overview of how to use them, and the industry scoop on our favorites.
Time/date announcements for deeper dive classes coming soon! Contact me for individual or group SEO training.